Onyinye

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Posts by Onyinye

Activation Isn’t Onboarding - Why Most SaaS Teams Get This Wrong

Most SaaS teams assume onboarding and activation are the same thing.

How to Know If Your SaaS Is Built to Last

Most SaaS companies don’t die from a lack of sign-ups. They die from a lack of stickiness.

How to Run Tests That Actually Move the Needle

Every founder and marketer hits this wall eventually: “We’ve tried everything, but growth just isn’t happening.” Sound familiar?

When to Stop Experimenting and Start Scaling (A Framework for SaaS Growth Teams)

Every SaaS founder loves to say they’re data-driven. But if we’re being honest… Most teams are stuck in an endless loop of experimentation, testing, tweaking, pivoting, and rebranding, without ever knowing when to stop testing and start scaling.