Metrics That Actually Matter: The Growth KPIs SaaS Teams Should Stop Ignoring
It’s easy to feel good about the wrong numbers.
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It’s easy to feel good about the wrong numbers.
Every SaaS founder loves to say they’re data-driven. But if we’re being honest… Most teams are stuck in an endless loop of experimentation, testing, tweaking, pivoting, and rebranding, without ever knowing when to stop testing and start scaling.
Every founder and marketer hits this wall eventually: “We’ve tried everything, but growth just isn’t happening.” Sound familiar?
Most SaaS companies don’t die from a lack of sign-ups. They die from a lack of stickiness.
Most SaaS teams assume onboarding and activation are the same thing.